The campaign to secure the New Patriotic Party’s (NPP) presidential nomination for Vice President Dr. Mahamudu Bawumia has launched a synchronized, two-front offensive, with the candidate and his wife, Hajia Samira Bawumia, campaigning simultaneously in two critical regions to maximize reach and delegate impact.
In a powerful display of strategic coordination, the former Second Lady is currently courting delegates in the Central Region, while Dr. Bawumia himself is leading a major campaign blitz through the Western North Region. The parallel tours underscore a well-orchestrated effort to cover more ground and solidify support across the party’s strongholds and battlegrounds ahead of the January 31, 2026 primaries.
The Central Region, is the focus of Samira Bawumia’s persuasive charm.
There, she is engaging party executives and delegates, leveraging her renowned eloquence and grassroots connection to make a compelling case for her husband.
Her message is centered on Dr. Bawumia’s vision for Jobs for the Youth, economic transformation, and unifying the party to win election 2028.
“We are building a movement of hope and competence,” Mrs. Bawumia told a gathering of women organizers. “Mahamudu is the leader who can consolidate our gains and lead us to a victorious future.”
Meanwhile, over 300 kilometers away, Dr. Bawumia is bringing his own message directly to the people of Western North.
His tour of the resource-rich region involves town hall meetings, interactions with traditional leaders, and intense delegate engagements. He is emphasizing his track record and detailed plans for job creation, infrastructure development, and leveraging technology to transform key sectors of the economy.
A source within the Bawumia campaign described the dual-track strategy as a “masterstroke of political logistics.”
“While the Vice President is on the ground in the Western North, demonstrating his direct commitment and detailed policy grasp, Hajia Samira is simultaneously softening the ground and winning hearts in a crucial battleground,” the source stated. “It’s a force-multiplier effect; we are effectively fighting on two major fronts at once, with both campaigns reinforcing the same central message of unity and vision.”
Political analysts see this coordinated effort as a sign of a sophisticated and well-resourced campaign. “Running two high-profile, effective campaign tours simultaneously is no small feat,” commented political scientist Dr. Forson Gyan.
“It demonstrates organizational strength and a deep understanding of the electoral map. Samira’s appeal in the Central Region complements the Vice President’s direct engagement in the Western North. They are not just a political couple; they are a strategic partnership executing a unified plan with one clear goal: victory on January 31.”
With the primaries drawing nearer, the Bawumia campaign’s two-front strategy signals an aggressive and comprehensive push to leave no delegate behind, proving that the race for the flagbearership is being fought with relentless energy and meticulous planning.
